This conceptual art piece by Robert Montgomery was inspired by personal loss. In 2004, Montgomery's close friend, Sean Watson, died in a car accident. The two had attended art school together. In an interview with Dr. James Fox for the BBC documentary Who's Afraid of Conceptual Art?, Montgomery describes it as his first real loss as an adult. Months after Watson's death, Montgomery had a vivid dream of his friend and started to think about ghosts and what they mean and how we keep the dead alive. People You Love is probably Montgomery's most famous art work. People have had the words tattooed on their skin and posted the image on social media memorials for the dead. It's a work of art that is instantly understandable and moving. It shows just how powerful both language and conceptual art can be in our lives.